Our goal is to create new trails and routes, to attract more and more tourists to the region. At the same time, it is extremely important for us to preserve and improve the existing paths. Therefore, we are engaged in nature-friendly marking of trails, installation of trash cans and garbage collection, strengthening of washed-out and destroyed paths, together with the leadership of Kabardino-Balkaria, we are developing a scheme for installing toilets on trekking routes.

Students of our university are actively involved in the project: they take part free of charge in eco-actions and construction detachments in the Elbrus region. We have created 56 jobs for senior students and graduates: tourism managers, tour guides, guides, translators for foreign guests, drivers, tour administrators.